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About Us

Building the AI Layer
for WordPress & Shopify

WORDPINC develops AI-powered plugins, search solutions, and developer tools for the WordPress and Shopify ecosystems. We're building the intelligent infrastructure that ecommerce stores and websites need to compete in the age of AI.

Our Mission

The WordPress ecosystem powers 43.5% of all websites. WooCommerce runs millions of online stores. Shopify serves over 2 million merchants. Yet most of these sites still run on technology built before the AI revolution. Basic keyword search. Manual product categorization. Template-based content. Static security alerts that nobody reads.

WORDPINC exists to change that. We build AI-native tools that bring genuine intelligence to the platforms where business actually happens. Not AI wrappers or chatbot gimmicks — real, functional AI that auto-builds product taxonomies, understands natural language search queries, generates production-ready code, and turns analytics data into actionable business insights.

Our Approach

We follow three principles in everything we build:

  • Enhance, don't replace. Our AI plugins work alongside your existing tools — Yoast, WooCommerce, Elementor, Wordfence — adding intelligence without forcing you to switch your workflow.
  • BYOK (Bring Your Own Key). You control your AI costs and data. Use OpenAI, Anthropic, Google AI, or our hosted service — your choice, your keys, your data sovereignty.
  • Measurable ROI. Every product is designed to deliver quantifiable returns. Our search tools show revenue lost from bad search. Our plugins track hours saved. No vanity metrics.

ESS ENN Associates

WORDPINC is a venture of ESS ENN Associates, a technology consultancy with deep expertise in WordPress, ecommerce, and AI product development. Our US entity, ESS ENN Associates US, is an Automattic Partner Agency, giving us direct access to the WordPress.com and WooCommerce ecosystem.

This partnership means we build with insider knowledge of where WordPress and WooCommerce are headed — and we design our products to align with the platform's evolution toward AI-powered experiences.